Featured in: Pets and Wildlife  |  October 19, 2018

The Best of SuperZoo – Hot New Trends for Pets.

By Natures Plus

Tech and hemp were the hottest trends at the Pet Industry’s biggest trade show this year. Here’s what you can expect to see on store shelves soon.


Austin and KatAustin and Kat

Austin and Kat wellness products are handcrafted with full-spectrum CBD in small batches, using all-natural, gluten-free, locally sourced ingredients without the use of preservatives. The dog biscuits are made with coconut oil, oats, apples, peanut butter, cinnamon and turmeric, for a treat dogs look forward to. The oils, which combine CBD extract with wild Alaskan salmon and hemp seed oils, are useful for those pups who may have difficulty consuming the biscuits; the oils can be given to cats as well. austinandkat.com

Hemp WellHemp Well

Dogs and cats aren’t the only ones who can reap the benefits of hemp: In addition to canine and feline formulations, Hemp Well also offers oils tailored to the needs of birds. The blend of omega fatty acids found in Hemp Well may help with feather plucking, immune support, temperament, dry skin and seasonal allergies. It can be given as a dietary supplement or used topically. hempwell.com

Mary's Whole PetMary’s Whole Pet

If you’re looking for topical hemp help, the Buddy Balm from Mary’s Whole Pet is formulated to address a variety of skin problems, including dry skin, cracked nose or paws, hot spots and surface wounds. It contains 75 milligrams of full-spectrum activated hemp extract, as well as a special blend of essential oils to provide a calming effect. The Whole Pet Gel Pen provides a one-milligram dose of hemp extract per pump. When applied to the inner ear it is absorbed directly into the bloodstream, providing full-body relief in as fast as five minutes and lasting up to four hours. maryswholepet.com


For all of hemp oil’s popularity, coconut oil has given it a run for its money. Get them both from Treatibles, which offers 90, 250 and 750 milligrams of full-spectrum hemp oil, sourced from organic hemp fields in the US, combined with MCT coconut oil, known for its antiviral, antibacterial and anti-fungal properties. The company also offers chews featuring blueberry, pumpkin, turkey and sweet potato. treatibles.com

True HempTrue Hemp

One of hemp’s strengths is that it combines well with other dietary supplements to address specific issues. True Hemp Supplement Chews from True Leaf Pet comes in three formulations— Hip + Joint, Calming and Immune + Heart—that feature Canadiangrown, cold-pressed hemp seed oil along with ingredients such as turmeric, L-theanine (found in green tea) and fish oil. All three offerings are also available in oil form. trueleafpet.com


Cats are good at hiding their symptoms, but that doesn’t mean you can ignore their needs. Suzie’s Pet Treats offers CBD Drops for Cats, which features a dosage appropriate for your feline friend mixed into an organic safflower oil base. All of Suzie’s products—which include dog treats in three flavors as well as oils for canines—are exclusively sourced from an organic Colorado hemp farm. They are made using all-organic, human-grade ingredients and are tested by a third-party lab. suziespettreats.com




Pet SafePet Safe

Are you tired of constantly opening the door to your backyard? The PetSafe Electronic SmartDoor gives your pet a key to the house so he can come and go as he pleases. Using radio-frequency technology, the SmartDoor reads the unique signal of a SmartKey worn on your pet’s collar and triggers the batterydriven flap to unlock. When the SmartDoor no longer senses your pet’s SmartKey, the flap automatically locks back into place. It features an energy-e_ cient, insulated flap with UV sun protection, and you can easily program up to five keys with a touch of a button. petsafe.net


If you’re looking for gear to help you train your dog, the Dogtra 1900S HANDSFREE combines the company’s 1900S collar and a compact Handsfree Remote Controller for a device that is durable, precise, intuitive to use and reliable. With a range of up to three-quarters of a mile, it’s the perfect tool for serious amateur or professional trainers, whether for obedience, hunting or K9 applications. dogtra.com


Launch the fun with the iFetch ball launcher. Perfect for indoor and outdoor use, this interactive toy launches mini tennis balls 10, 20 or 30 feet (launch distance adjustable with a touch of a button). Train your dogs to drop the ball into the top of the iFetch, and let them fetch to their hearts’ content. Also available are the iFetch Too, which uses standard-sized tennis balls for bigger dogs, and the gravity-fed iFetch Frenzy, which doesn’t require batteries or power. goifetch.com


LED therapy is a non-invasive treatment that promotes faster healing and natural pain relief—and you can put this technology to work at home with LumaSoothe. This handheld device comes with two modules: The Deep Treatment Module’s light penetrates to a depth of about 30 to 40mm, which is more e_ ective for support of conditions that a_ ect bones, joints and deep muscle, while the Surface Treatment Module provides visible light that penetrates the tissue to a depth of about 8 to 10mm, which addresses topical issues and helps promote healthy hair growth. (It is recommended that you consult with your veterinarian before using LumaSoothe.) lumasoothe.com


The Actijoy system is designed to alert you to problems on your dog’s horizon (and reduce veterinary costs) with three mutually connected devices: The Health and Activity Tracker, a set of WiFi Bowls and the Actijoy App. The bowls monitor a dog’s daily water and food intake, including any deviations from how much he normally eats and drinks. Information from the tracker suggests feeding adjustments, and the app ties the whole thing together. actijoy.com


Say goodbye to heavy bags of dog food with Whello from Wagz. This nutritionally complete, grain-free food is designed to easily snap into the company’s Serve Smart Feeder, eliminating waste, hassle and diminished nutrient value. The system o_ ers built-in replenishment by detecting when food levels are low and automatically reordering. You can even program the feeder to give your dog the correct amount of food at the right time—all from your phone. wagz.com

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